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Real Estate Training

Real Estate Training

Smart real estate marketing: less smoke, more heat for the independent agent

20/05/2025 by Olga Sala

A realistic guide to real estate marketing for agents who want to do things with brains (and soul).

Marketing

Real Estate Training

Real estate dysfunction

24/03/2025 by Eduard Solé

The year begins and everything goes up: shopping, electricity, transport pass... and yet you continue to charge the same for your work. While many sectors update prices with the CPI, your real estate fees tend to stay the same (or go down).

Productivity
AI for real estate agents

Real Estate Training

AI as a real estate agent's ally

24/02/2025 by Eduard Solé

Real estate artificial intelligence has become your best co-pilot: it speeds up the repetitive, enhances your images and leaves you free to do what no one else can do for you: build trust, negotiate and close transactions gracefully.

ProductivityIa

Real Estate Training

After-sales: the art of cultivating customers for life

06/01/2025 by Monapart

During the Fotocasa Pro Academy Day, José Luis Echeverría shared a clear and forceful vision: after sales is the best long-term strategic investment. 

After-sales

Real Estate Training

The Power of Customer Experience in Real Estate

27/05/2024 by Olga Sala

In real estate, where transactions are often once-in-a-lifetime, customer experience is a real growth driver.

Marketing

Real Estate Training

Real estate market outlook for the second half of 2024

29/04/2024 by José Luis Echevarría

The real estate market is going through difficult times, and forecasting for the second half of 2024 means facing uncertainty and learning how to interpret key data.

Real Estate Sector

Real Estate Training

The 4 essential tools for the success of real estate agents

25/03/2024 by Eduard Solé

The real estate sector is undergoing an unprecedented digital transformation. Competition is fierce and agents who do not adapt to new technologies are being left behind.

TrainingReal Estate AgentsProductivityIa

Real Estate Training

Communicating through emotion: key to real estate success

26/02/2024 by Olga Sala

We want to stretch the relationship like a long-lasting, tasty chewing gum, so that our customer will have a good taste in his mouth for a long time and will not stop recommending us.

CommunicationMarketing

Real Estate Training

Introduction to luxury real estate

15/01/2024 by Toni Pérez

Luxury is a broad and subjective term, especially in real estate. It is not only limited to a high price or large-scale properties, but also takes into account the exclusivity, uniqueness and location of the properties, as well as their history and cultural or architectural relevance.

Marketing
Challenges for estate agents in an adverse market

Real Estate Training

Current challenges for estate agents. Attracting and selling housing in adverse times.

10/01/2024 by Monapart

How global uncertainty, Euribor variations and labour market dynamics impact both buyers and real estate agents.

Marketing
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