The 4 essential tools for the success of real estate agents

This guide introduces you to the four essential tools that every real estate agent must use to stay competitive in today's market. 

The real estate sector is undergoing an unprecedented digital transformation. Competition is fierce and agents who do not adapt to new technologies are being left behind.

Tools for customer management (CRM):

A CRM (Customer Relationship Management) is essential to manage all interactions with potential and current customers. This software centralises the commercial process, facilitating a more efficient and personalised follow-up. There are two types of CRMs:

• Vertical: Designed for a specific sector, such as real estate. Examples in Spain include Inmovilla, Mobilia and Witei.
• Horizontal: More flexible and adaptable to different industries. Salesforce, Microsoft Dynamics 365 and Zoho CRM stand out.

Benefits of using a CRM for estate agents:

• Organisation and centralisation: All customer information is in one place, making it easier to manage.
• Improved communication: Allows detailed tracking of every interaction. 
• Behavioural analysis: Helps to identify buying patterns and customer needs.
• Increased productivity: Automates repetitive and low-value tasks, freeing up time for more strategic activities.

>> At Monapart we have developed our own Real estate CRMexclusive for #buenagente, our associated agents. It's called Felix, and besides being friendly, it is very powerful and easy to use, as we have developed it to measure, adjusted to be the 24/7 virtual assistant of real estate agents and give them coverage for everything they need every day.

Tools for property valuation:

Having property valuation software based on data analytics and big data allows real estate agents to provide more accurate property price estimates. Examples of such software include Betterplace, Statefox, Lystos, DataVenues, MVI, Market Navigator, among others.

Benefits of using property valuers:

• More accurate assessments: Based on up-to-date data and comparative analysis.
• Efficiency: Saves time in generating detailed valuation reports.
• Improved decision making: They provide a solid basis for competitive pricing. 

>> At Monapart we use Market Navigator for its ability to provide accurate valuations and its simple interface.

Contract management tools:

Digitisation of contracts using specialised software facilitates the creation and editing of documents quickly and securely. Well-known solutions include Bigle Legal and Parallel.

Benefits of contract management software:

• Standardisation and centralisation: Allow for secure storage of all contracts.
• Customisation: Creation of templates adapted to the specific needs of each client.
• Integration with digital signature tools: They facilitate electronic signatures within the same environment.

>> At Monapart we use Parallelwhich integrates seamlessly with Signaturit, our digital signature software. As our Legal Director, Blanca Guiral, points out: "We don't want our clients (the agents) to waste their time editing a Word document, when they should be out on the street serving their customers and closing sales.

Digital signature tools:

Digital signatures have been a game changer for the real estate sector, especially after the pandemic. Digital signature platforms such as Signaturit, Docusign, Sinatura and PandaDoc allow contracts to be signed remotely and securely. 

Types of digital signatures:

• With digital certificate: They need a certificate to guarantee their authenticity.
• Biometric signature: Uses the fingerprint or a trace on a mobile device.

Benefits of using digital signatures:

• Agility: Speeds up the document signing process.
• Security: Guarantees legal validity and data protection.
• Convenience: Avoids travel and the printing of documents.

>> At Monapart we have been using Signaturit since 2016, achieving significant time and cost savings, as well as improving the customer experience by reducing paper usage and promoting sustainability.

"Competition is fierce and players who do not adapt to new technologies will be left behind".

Other essential tools:

Office suite: Google Workspace and Microsoft 365 enable efficient collaboration in the creation of documents and spreadsheets.

Marketing tools: HubSpot or Clientify are comprehensive tools that allow you to manage and monitor campaigns, plan social media posts, manage contacts, etc. Mailchimp is more specific for managing email marketing campaigns or sending newsletters and then we have a myriad of digital marketing tools that can be used in another post...

Graphic design tools: Canva makes it easy to create engaging visual content without having to be a design expert.

Artificial intelligence: ChatGPT or Gemini allow you to automate responses and generate personalised content.

The technological tools we have mentioned are essential for any real estate agent who wants to optimise their work and stand out in the sector. If you would like more tips like these, don't hesitate to subscribe to our Gente Real monthly newsletterwhere we address the latest trends and challenges for real estate professionals.