ProfilesCarol Murtra: "Social marketing isn't about selling, it's about making yourself loved"08/12/2025 by Claudia RomeroCarol Murtra, founder of Milky Way, explains why a real estate agent's true asset isn't the house, but the community that trusts them. PodcastReal PeopleMarketing
Real Estate TrainingPersonal brand or circle of influence: where a real estate agent should invest in 202624/11/2025 by José Luis EcheverríaPersonal brand or circle of influence: why the real dilemma is not analogue versus digital, but noise versus organised persistencePodcastReal PeopleMarketing
Real Estate TrainingData is a means, not an end: this is how it applies to day-to-day real estate marketing27/10/2025 by Olga SalaIt's not about becoming an analyst, but rather about stopping blind investment in every stage of the marketing sales funnelPodcastReal PeopleMarketing
Real Estate TrainingSmart real estate marketing: less smoke, more heat for the independent agent26/05/2025 by Olga SalaA realistic guide to real estate marketing for agents who want to do things with brains (and soul).Marketing
Real Estate TrainingThe Power of Customer Experience in Real Estate27/05/2024 by Olga SalaIn real estate, where transactions are often once-in-a-lifetime, customer experience is a real growth driver.Marketing
Real Estate TrainingCommunicating through emotion: key to real estate success26/02/2024 by Olga SalaWe want to stretch the relationship like a long-lasting, tasty chewing gum, so that our customer will have a good taste in his mouth for a long time and will not stop recommending us.CommunicationMarketing
Real Estate TrainingThe customer as the permanent centre of gravity01/06/2023 by Olga SalaOne of my obsessions as marketing director at Monapart is the customer. And although it sounds commonplace, on a day-to-day basis, when we analyse and perfect our value proposition, deploy new processes, creativity, narratives, etc. it is easy for "business life to get in the way" (it always does) and the customer and their needs are the first thing we overlook.Marketing
They talk about usMonapart and the effectiveness of its marketing campaigns13/11/2019 by MonapartAn article published by InboundCycle reviews the best real estate marketing actions today, with special mention to Monapart and our emotional texts and videos. Marketing
Real Estate TrainingThe Zulista: the virtual police of unworthy flats27/02/2019 by MonapartThe current panorama casts serious doubts on the fine intentions of this sacrosanct charter, and the reality of the real estate sector in post-bubble Spain speaks daily of gentrification and stratospheric rents, among other things.Marketing
Real Estate TrainingThe customer at the centre of the marketing strategy20/10/2017 by MonapartOn Thursday 5 October, the auditorium of the Giner de los Ríos Foundation in Madrid was the meeting point for the Fotocasa Real Estate Conference 2017, which brought together more than 200 professionals from the real estate and marketing sector, ready to decipher the keys to the current real estate market and the challenges it faces, even with the long shadow of the bubble of a few years ago in the minds of many.Marketing
