Monapart UniversitySmart real estate marketing: less smoke, more heat for the independent agent20/05/2025 by Olga SalaIf you're an independent real estate agent or run a small agency, the word "marketing" probably gives you a mixture of hope and, let's be honest, a little bit of trepidation. You see the big campaigns, you hear about astronomical investments in digital advertising and you think: "How do I compete with that? The good news is that you don't need to compete in that arena. Marketing
Monapart UniversityThe Power of Customer Experience in Real Estate27/05/2024 by Olga SalaIn real estate, where transactions are often once-in-a-lifetime, Customer Experience (CX) becomes a real driver of growth. CX encompasses how customers perceive all their interactions with our company, from first contact to post-sales.Marketing
Monapart UniversityCommunicating through emotion: key to real estate success26/02/2024 by Olga SalaCommunicating from emotion: key to real estate success We want to stretch the relationship like a tasty, long-lasting chewing gum, so that our client has a good taste in their mouth for a long time and will not stop recommending us. In the real estate sector, communicating from emotion is essential to connect effectively with our clients and to establish a good relationship with them. CommunicationMarketing
Monapart UniversityThe customer as the permanent centre of gravity01/06/2023 by Olga SalaOne of my obsessions as marketing director at Monapart is the customer. And although it sounds commonplace, on a day-to-day basis, when we analyse and perfect our value proposition, deploy new processes, creativity, narratives, etc. it is easy for "business life to get in the way" (it always does) and the customer and their needs are the first thing we overlook.Marketing
They talk about usMonapart y la efectividad en sus campañas de marketing13/11/2019 por MonapartUn artículo publicado por InboundCycle repasa las mejores acciones de marketing inmobiliario actualmente, con especial mención a Monapart y nuestros textos y videos emocionales. Marketing
Monapart UniversityEl zulista: la policía virtual de los pisos indignos27/02/2019 por MonapartEl panorama actual pone muy en duda las bellas intenciones de esa sacrosanta carta, y la realidad del sector inmobiliario en la España postburbuja habla a diario de gentrificación y alquileres estratosféricos, entre otras lindezas.Marketing
Monapart UniversityThe customer at the centre of the marketing strategy20/10/2017 by MonapartOn Thursday 5 October, the auditorium of the Giner de los Ríos Foundation in Madrid was the meeting point for the Fotocasa Real Estate Conference 2017, which brought together more than 200 professionals from the real estate and marketing sector, ready to decipher the keys to the current real estate market and the challenges it faces, even with the long shadow of the bubble of a few years ago in the minds of many.Marketing
Monapart UniversityEn el sector inmobiliario, el viaje del cliente es sólo de ida15/04/2017 por MonapartEl viaje del cliente es, casi siempre, sólo de ida, y como agentes inmobiliarios debemos poner el foco en conseguir que nuestros clientes nos recomienden, porque que repitan, es poco probable y escapa a nuestro alcance.MarketingMarketing
Monapart UniversityEl sector inmobiliario y la transformación digital. ¡Renovarse o morir!01/03/2017 por MonapartRecientemente, tuve la oportunidad de poder dar un curso sobre la importancia de la transformación digital y sus plataformas a las diversas agencias que forman parte de la MLS Avanza de Fuengirola.ProductivityMarketing
Monapart University5 estrategias de marketing inmobiliario para 201710/01/2017 por Monapart5 estrategias de marketing inmobiliario para 2017, porque es imprescindible entender qué tendencias en marketing inmobiliario van a pisar fuerte para poder asignar recursos de forma precisa e inteligente.Marketing
