Real Estate TrainingSmart real estate marketing: less smoke, more heat for the independent agent20/05/2025 by Olga SalaA realistic guide to real estate marketing for agents who want to do things with brains (and soul).Marketing
Real Estate TrainingThe Power of Customer Experience in Real Estate27/05/2024 by Olga SalaIn real estate, where transactions are often once-in-a-lifetime, customer experience is a real growth driver.Marketing
Real Estate TrainingCommunicating through emotion: key to real estate success26/02/2024 by Olga SalaWe want to stretch the relationship like a long-lasting, tasty chewing gum, so that our customer will have a good taste in his mouth for a long time and will not stop recommending us.CommunicationMarketing
Real Estate TrainingThe customer as the permanent centre of gravity01/06/2023 by Olga SalaOne of my obsessions as marketing director at Monapart is the customer. And although it sounds commonplace, on a day-to-day basis, when we analyse and perfect our value proposition, deploy new processes, creativity, narratives, etc. it is easy for "business life to get in the way" (it always does) and the customer and their needs are the first thing we overlook.Marketing
They talk about usMonapart and the effectiveness of its marketing campaigns13/11/2019 by MonapartAn article published by InboundCycle reviews the best real estate marketing actions today, with special mention to Monapart and our emotional texts and videos. Marketing
Real Estate TrainingThe Zulista: the virtual police of unworthy flats27/02/2019 by MonapartThe current panorama casts serious doubts on the fine intentions of this sacrosanct charter, and the reality of the real estate sector in post-bubble Spain speaks daily of gentrification and stratospheric rents, among other things.Marketing
Real Estate TrainingThe customer at the centre of the marketing strategy20/10/2017 by MonapartOn Thursday 5 October, the auditorium of the Giner de los Ríos Foundation in Madrid was the meeting point for the Fotocasa Real Estate Conference 2017, which brought together more than 200 professionals from the real estate and marketing sector, ready to decipher the keys to the current real estate market and the challenges it faces, even with the long shadow of the bubble of a few years ago in the minds of many.Marketing
Real Estate TrainingIn real estate, the customer's journey is a one-way trip15/04/2017 by MonapartThe customer journey is almost always a one-way trip, and as estate agents we must focus on getting our customers to recommend us, because repeat business is unlikely and beyond our reach.MarketingMarketing
Real Estate TrainingThe real estate sector and digital transformation - renew or die!01/03/2017 by MonapartRecently, I had the opportunity to give a course on the importance of digital transformation and its platforms to the various agencies that are part of the Avanza MLS in Fuengirola.ProductivityMarketing
Real Estate Training5 real estate marketing strategies for 201710/01/2017 by Monapart5 real estate marketing strategies for 2017, because it is essential to understand which real estate marketing trends are going to be strong in order to allocate resources accurately and intelligently.Marketing
