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Smart real estate marketing: less smoke, more heat for the independent agent

20/05/2025 by Olga Sala

If you're an independent real estate agent or run a small agency, the word "marketing" probably gives you a mixture of hope and, let's be honest, a little bit of trepidation. You see the big campaigns, you hear about astronomical investments in digital advertising and you think: "How do I compete with that? The good news is that you don't need to compete in that arena.

Marketing

Monapart University

The Power of Customer Experience in Real Estate

27/05/2024 by Olga Sala

In real estate, where transactions are often once-in-a-lifetime, Customer Experience (CX) becomes a real driver of growth. CX encompasses how customers perceive all their interactions with our company, from first contact to post-sales.

Marketing

Monapart University

Real estate market outlook for the second half of 2024

29/04/2024 by José Luis Echevarría

The real estate market is going through difficult times, and forecasting for the second half of 2024 means facing uncertainty and learning how to interpret key data.

CatchmentMarketingProductivity

Monapart University

The 4 essential tools for the success of real estate agents

25/03/2024 by Eduard Solé

The real estate sector is undergoing an unprecedented digital transformation. Competition is fierce and agents who do not adapt to new technologies will be left behind. This guide introduces you to the four essential tools that every real estate agent must use to stay competitive in today's market. 

Marketing

Monapart University

Communicating through emotion: key to real estate success

26/02/2024 by Olga Sala

Communicating from emotion: key to real estate success We want to stretch the relationship like a tasty, long-lasting chewing gum, so that our client has a good taste in their mouth for a long time and will not stop recommending us. In the real estate sector, communicating from emotion is essential to connect effectively with our clients and to establish a good relationship with them.

Marketing

Monapart University

Introduction to luxury real estate

15/01/2024 by Toni Pérez

Luxury is a broad and subjective term, especially in real estate. It is not only limited to a high price or large-scale properties, but also takes into account the exclusivity, uniqueness and location of the properties, as well as their history and cultural or architectural relevance.

Marketing
Challenges for estate agents in an adverse market

Monapart University

Current challenges for estate agents. Attracting and selling housing in adverse times.

10/01/2024 by Monapart

Current challenges for real estate agents. Capturing and selling a home in adverse times How global uncertainty, Euribor variations and labour market dynamics impact both buyers and sellers. This analysis is essential for real estate professionals looking to adapt and thrive in these uncertain times. Identifying a market

Marketing
Emotional management or mindfulness for real estate agents

Monapart University

The key to improving estate agent performance: good emotional management

22/11/2023 by Monapart

The key to improving real estate agent performance: good emotional management This article explores how mindfulness for real estate agents can be the key to improving their quality of life. Many real estate agents live their day-to-day lives trapped in a constant cycle of 'short term' activities, very focused on the doing and forgetting to

Productivity
monapart is strongly committed to real estate agents

Monapart University

Transforming the real estate sector: how Monapart supports real estate agents

16/11/2023 by José Luis Echevarría

Discover how Monapart has transformed the traditional dynamic to provide more effective and equitable support to independent professionals in the sector.

Productivity

Monapart University

Mindfulness for real estate agents

17/10/2023 by Monapart

Selling, buying or renting a property is a time of great economic and personal stakes for all parties involved: owner, buyer and, of course, for the real estate agent who plays a fundamental role in bringing the property transaction to a successful conclusion.

CatchmentMarketingProductivity
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