Monapart UniversityThe customer as the permanent centre of gravity01/06/2023 by Olga SalaOne of my obsessions as marketing director at Monapart is the customer. And although it sounds commonplace, on a day-to-day basis, when we analyse and perfect our value proposition, deploy new processes, creativity, narratives, etc. it is easy for "business life to get in the way" (it always does) and the customer and their needs are the first thing we overlook.Marketing
Monapart UniversityFrom transactional to experiential: the key to real estate success22/02/2023 by Olga SalaA very basic premise: in service companies, the product is the experience. And despite the tiredness of the word experience, abused until it has lost all lustre and meaning, in the real estate sector it is the key to success, and real estate professionals who do not foster and nurture the bond with their client beyond the service, are getting the script wrong and are slow to realise it. CatchmentMarketingProductivity
Monapart UniversityThe Power of Customer Experience in Real Estate27/05/2024 by Olga SalaIn real estate, where transactions are often once-in-a-lifetime, Customer Experience (CX) becomes a real driver of growth. CX encompasses how customers perceive all their interactions with our company, from first contact to post-sales.Marketing
My MonapartEl arte del handpoke: Entrevista a Nia Dots01/04/2022 por Olga SalaPara conocer a Xenia, la artista detrás de Nia Dots, tan solo tenemos que seguir los puntos. Y es que Xenia es una verdadera artista del handpoke o, tal y como ella nos explica, el tatuaje hecho a mano, punto a punto, sin trampa ni cartón. ArtInterviews
NewsEl legado de AICX11/03/2022 por Olga SalaQuien juega con material sensible ‒talla un diamante, cocina un pez globo, interpreta a Bach‒ sabe el riesgo que corre. Qué difícil es ocupar el lugar de otro, ¿verdad? ¡Pobre Roger Moore! ¿Cómo ser un James Bond creíble después del legado de Sean Connery? Por eso AICX podría haber salido mal…Aic
Monapart University¿Qué es el proptech?15/11/2021 por Olga SalaMenuda palabra, ¿verdad? Si no la habías oído antes, no te preocupes, en este artículo vamos a explicarte qué es el proptech, cuáles son los tipos que existen y cómo puede ayudarte a vender tu casa o alquilar tu piso. Tecnología
Eco HomeTechnology for the home: a guide to home automation basics20/08/2021 por Olga SalaTecnología para el hogar: guía de domótica básica Hacemos un ligero repaso por la tecnología para el hogar con la que podrás transformar tu vivienda en una casa inteligente. El uso de tecnología para el hogar está de moda, son muchas las aplicaciones y servicios que existen para domotizar nuestra casa y cada vez son Home automationSustainability
The house of the future for today's consumer04/03/2020 by Olga SalaIn a recent interview with Josep Jorge, director of Fomenti, a consultancy in innovation in the real estate sector (EjePrime, 5 December 2019), he states: "It is not a question of having more technology in housing, but of bringing housing closer to the user (...) Developers are putting more and more technology in housing, but users want to make more human use of this technology".TrendsHousing
