Real Estate TrainingThe customer as the permanent centre of gravity01/06/2023 by Olga SalaOne of my obsessions as marketing director at Monapart is the customer. And although it sounds commonplace, on a day-to-day basis, when we analyse and perfect our value proposition, deploy new processes, creativity, narratives, etc. it is easy for "business life to get in the way" (it always does) and the customer and their needs are the first thing we overlook.Marketing
Real Estate TrainingFrom transactional to experiential: the key to real estate success22/02/2023 by Olga SalaA very basic premise: in service companies, the product is the experience. And despite the tiredness of the word experience, abused until it has lost all lustre and meaning, in the real estate sector it is the key to success, and real estate professionals who do not foster and nurture the bond with their client beyond the service, are getting the script wrong and are slow to realise it. CatchmentMarketingProductivity
Real Estate TrainingThe Power of Customer Experience in Real Estate27/05/2024 by Olga SalaIn real estate, where transactions are often once-in-a-lifetime, customer experience is a real growth driver.Marketing
My MonapartEl arte del handpoke: Entrevista a Nia Dots01/04/2022 por Olga SalaPara conocer a Xenia, la artista detrás de Nia Dots, tan solo tenemos que seguir los puntos. Y es que Xenia es una verdadera artista del handpoke o, tal y como ella nos explica, el tatuaje hecho a mano, punto a punto, sin trampa ni cartón. Art
NewsThe legacy of AICX11/03/2022 by Olga SalaAnyone who plays with sensitive material - carving a diamond, cooking a blowfish, playing Bach - knows the risk they are taking. How hard it is to take someone else's place, isn't it, poor Roger Moore, how to be a credible James Bond after Sean Connery's legacy? That's why AICX could have gone wrong...Aic
Real Estate TrainingWhat is proptech?15/11/2021 by Olga SalaQuite a word, isn't it? If you haven't heard it before, don't worry, in this article we are going to explain what proptech is, what types exist and how it can help you sell your house or rent your flat. Technology
Eco HomeTechnology for the home: a guide to home automation basics20/08/2021 by Olga SalaTechnology for the home: a guide to basic home automation We take a brief look at the technology for the home with which you can transform your home into a smart home. The use of technology for the home is in vogue, there are many applications and services that exist to automate our home and there are increasingly Home automationSustainability
The house of the future for today's consumer04/03/2020 by Olga SalaIn a recent interview with Josep Jorge, director of Fomenti, a consultancy in innovation in the real estate sector (EjePrime, 5 December 2019), he states: "It is not a question of having more technology in housing, but of bringing housing closer to the user (...) Developers are putting more and more technology in housing, but users want to make more human use of this technology".TrendsHousing
