The legacy of AICX
If, as Paul Virilio claimed, every artefact contains its own accident - the ship inaugurates the wreck; the train the derailment - there was a way in which AICX could have gone wrong.
Anyone who plays with sensitive material - carving a diamond, cooking a blowfish, playing Bach - knows the risk they are taking. How hard it is to take someone else's place, isn't it, poor Roger Moore, how to be a credible James Bond after Sean Connery's legacy? That's why AICX could have gone wrong...
But it was a marvel.
Ernest Soler, Jordi Pol y Pere Maymiwith the support of Luis IglesiasBegoña and Andreu - gave us an emotional and luminous day, content, free, authentic, precious. Thank you very much.
They orchestrated in a magnificent way, stripped of all artifice, a very hard farewell and then, bare-chested, smiling in gratitude to life. They managed to close one door and then open another, which led to a feeling that still lingers (I am sure) in each and every one of us who were there. And they did it all with enormous talent, affection, respect and a lot of courage.
We took four things with us. Maybe some more:
We take with us a beautiful, just, due and perfectly measured farewell to our colleague. Sergi Verge.
We take away the verification of an event format absolutely killer. Ernest, Jordi, Pere have shown us that the combination of motivational talks, real estate stories, snacks, interviews with local entrepreneurs from all backgrounds, dinner and dancing are a virtuous combination when in the hands of intelligent and sensitive people. It is, therefore, a replicable and exportable event.
We take with us the consolidation of new voices capable of continuing to lead and energise a strong and interesting sectorial discourse. Jordi and Pere are the architects of "El Legado" and -whether they know it or not, whether they want it or not- they are part of the legacy itself.
Finally, I think we took the first signs of a change of values in our sector. There were several presentations (including my own), by people of different ages and locations, in which they spoke of purpose, affection, the search for happiness, fulfilment, collaboration... wealth far beyond that understood in economic terms. Also in conversations with colleagues who spoke to me of "cycle closures", of the need for renewal, of renewed purpose. If the river sounds, it carries water.
I don't know if we knew it when we started, but the legacy was this: a group of people, real estate and not, united by affection and admiration; a powerful communication format; heirs to a way of being and seeing real estate; and values that seem to anticipate at best a paradigm shift, and at worst, a more beautiful real estate sector.
The future is without Sergi, but it will be full of him.
"The legacy of AICX is this: a group of people, real estate and not, united by affection and admiration; a powerful communicative format; heirs to a way of being and seeing real estate; and values that seem to anticipate at best a paradigm shift, and at worst, a more beautiful real estate sector.
