ProfilesCarol Murtra: "Social marketing isn't about selling, it's about making yourself loved"08/12/2025 by Claudia RomeroCarol Murtra, founder of Milky Way, explains why a real estate agent's true asset isn't the house, but the community that trusts them. PodcastReal PeopleMarketing
ProfilesFernando de la Rosa: "The narrative completely eclipses the facts"10/11/2025 by Claudia RomeroFernando de la Rosa debunks the myths of real estate big data and explains why no data, no matter how solid, changes an already formed opinion.PodcastReal PeopleTechnology
ProfilesMagda Teruel: AI doesn't replace the estate agent, it replaces their tasks06/10/2025 by Claudia RomeroMagda Teruel dismantles the sector's fears regarding artificial intelligence and explains how to turn it into the ultimate copilot without losing the human warmth of the profession.PodcastReal PeopleTechnologyIa
ProfilesJavier Burón: Public realism that challenges the real estate trench01/09/2025 by Claudia RomeroThe former Barcelona Housing Manager and current director of Nasubinsa, Javier Burón, analyses the key role of real estate agencies in the current crisis and proposes changing the rules of the game.PoliticsPodcastReal People
ProfilesAndrea Vilallonga: "If you justify yourself in the face of a prejudice, you are validating the attack"04/08/2025 by Claudia RomeroAndrea Vilallonga has appeared on the Gente Real podcast to dismantle the clichés of the real estate profession and show us that, in communication, sometimes the best response is to play dumb.PodcastReal People
ProfilesGemma Caballé: The academic compass guiding the real estate sector31/03/2025 by MonapartDr. Gemma Caballé breaks down intermediation models, anticipates the humanised future of the real estate sector and reveals her groundbreaking research on housing and gender.Real People
ProfilesAriadna Belver: a leader transforming Real Estate10/03/2025 by MonapartWe talked to Ariadna Belver, economist, journalist and one of the most influential voices in the real estate sector in Spain. In this interview she shares her career, her vision on the current challenges in Real Estate and her commitment to female leadership and communication with purpose.Real People
ProfilesAmalia García, the soul of Amavento30/12/2024 by MonapartAmalia García, the soul of Amavento, has been building real estate trust in Paracuellos de Jarama for two decades. Discover how this professional has forged a legacy of integrity and closeness, and her new strategic alliance with Monapart for the future of Amavento.MadridBuenagente
ProfilesConversation with Idoia Calonge. A lesson in close leadership01/04/2024 by José Luis EcheverríaJoin us in this conversation with Idoia Calonge, owner and founder of IC Gestión Inmobiliaria in Getxo, in which she shares her business philosophy and strategy. Real People
ProfilesA young estate agent breaking the mould: Àlex Soler10/11/2023 by José Luis EcheverríaIn the business world, we often come across stories that defy expectations and inspire us to look beyond stereotypes. The story of young Àlex Soler is one of these. Two and a half years ago, José Luis Echeverría, CEO of Monapart, received an email that captured his attention. The sender was Àlex, a 17-year-old with an unusual passion for the real estate sector. Real Estate Agents
