Real People

The most read

Real Estate Training

Data for real estate agents: a marketing trick for every stage of the funnel

27/10/2025 by Olga Sala

It's not about becoming an analyst, but rather about stopping blind investment in every stage of the marketing sales funnel

Real Estate Training

What does an estate agent in Spain charge?

24/03/2022

Real Estate Training

What is a royal estate and what isn't

15/08/2015

Real Estate Training

Subsidised housing (VPO) in the Valencian Region

06/02/2019

Real Estate Training

Real Estate Training

Rethinking the real estate profession

13/01/2026 by José Luis Echeverría

The market has changed and this has led us to rethink the real estate profession and the way agents work.

Real Estate Training

Personal brand or circle of influence: where a real estate agent should invest in 2026

24/11/2025 by José Luis Echeverría

Personal brand or circle of influence: why the real dilemma is not analogue versus digital, but noise versus organised persistence

Real Estate Training

Estate agency prospecting: how to generate business in times of scarcity

25/08/2025 by José Luis Echeverría

From hunters to farmers: why making the most of every property in your portfolio is the key to continuing to win instructions.

Real Estate Training

Reputation as a recruitment driver

28/07/2025 by José Luis Echeverría

Why reputation, trust and real evidence are the real estate agent's main asset today.

Real Estate Training

Your property portfolio: the estate agent's true business card

23/06/2025 by Olga Sala

The property portfolio is much more than a list of real estate: it is the estate agent's true calling card.

Real Estate Training

Smart real estate marketing: less smoke, more heat for the independent agent

26/05/2025 by Olga Sala

A realistic guide to real estate marketing for agents who want to do things with brains (and soul).

Profiles

Profiles

Carol Murtra: "Social marketing isn't about selling, it's about making yourself loved"

08/12/2025 by Claudia Romero

Carol Murtra, founder of Milky Way, explains why a real estate agent's true asset isn't the house, but the community that trusts them.

Profiles

Fernando de la Rosa: "The narrative completely eclipses the facts"

10/11/2025 by Claudia Romero

Fernando de la Rosa debunks the myths of real estate big data and explains why no data, no matter how solid, changes an already formed opinion.

Profiles

Magda Teruel: AI doesn't replace the estate agent, it replaces their tasks

06/10/2025 by Claudia Romero

Magda Teruel dismantles the sector's fears regarding artificial intelligence and explains how to turn it into the ultimate copilot without losing the human warmth of the profession.

Profiles

Javier Burón: Public realism that challenges the real estate trench

01/09/2025 by Claudia Romero

The former Barcelona Housing Manager and current director of Nasubinsa, Javier Burón, analyses the key role of real estate agencies in the current crisis and proposes changing the rules of the game.

Profiles

Andrea Vilallonga: "If you justify yourself in the face of a prejudice, you are validating the attack"

04/08/2025 by Claudia Romero

Andrea Vilallonga has appeared on the Gente Real podcast to dismantle the clichés of the real estate profession and show us that, in communication, sometimes the best response is to play dumb.

Profiles

Gemma Caballé: The academic compass guiding the real estate sector

31/03/2025 by Monapart

Dr. Gemma Caballé breaks down intermediation models, anticipates the humanised future of the real estate sector and reveals her groundbreaking research on housing and gender.