How to sell my flat fast

In this post we explain, in order of importance, the 4 actions that we carry out in Monapart to sell a flat fast.

After a few years of hearing flat owners say "I'm in no hurry" (to sell), at Monapart we are once again receiving calls asking us what they need to do to "...".sell my flat fast".

To sell your flat fast you must do everything right from the start.This is a necessary but not sufficient condition. Imagine...

Put your flat up for sale at valuation price

Fine-tuning the valuation of your flat and advertising the flat at a maximum of 5% above its value is an essential first step.. This should be done by a reliable and capable valuer or real estate professional.

Attention: Valuations made through BBVA Valora are not reliable, nor are those made using the automatic valuators of the agencies' websites, nor those made by anyone from that real estate agency that nobody knows how to name well: Jwander & Mönger? Angel & Waper? Khyejr & FLjier? &&/HJLr & 567tfZ? 🙁

Flats priced too far above their valuation receive little or no contact. And, consequently, they do not receive visits from people who can make offers. If you are also selling in a falling market -Barcelona or Madrid, for example- every day that goes by your flat becomes more expensive. Do you see what a drama this is?

If you want a free valuation of your property, without obligation, reasoned and without generating false expectations, request it for free. here.

When selling your flat, advertise it well and widely.

While it is true that depending on where you are selling your property there are real estate portals that work better than others, my recommendation to sell your flat fast is to work with all the main portals: Idealista, Fotocasa, Pisos.com, Yaencontré and Habitaclia.

It is important that your flat is well positioned on real estate portals.so that it will be necessary for you (if you have the courage to selling a flat on one's own account) or your agency (which should be one, and only one, and the best you can find, for God's sake!) invest heavily in the products offered by the real estate portal that guarantee that your flat is within the first two or three pages of listings in your area.

The agencies we go to note, in addition to all of the above, we do some or all of the following to sell your flat:

1. Send the information of your flat to all the requests in our database.
2. Share the information of your flat for sale with agencies with which we collaborate so that they can offer it to their respective clients.
3. Advertise your flat through all our own channels: website, newsletter and social media profiles mainly.
4. Invest in SEM campaigns on Google Ads or Social Ads (mainly Facebook and Instagram). 

All in all, giving maximum publicity to your property for sale is a lot of money, but I think there is no option if we want to respond to your request: "sell my flat quickly".

Top quality advertising materials

Now that we have your flat for sale well valued and we are sure that we are going to give it maximum diffusion and that it will be seen everywhere, it is essential that we accompany it with top quality advertising materials because, of course, the alternative is to invest a lot of money in spreading the word about something that is wrong (and idiotic). To embroider these materials, there must be:

1. Complete and accurate information describing all the details of your flat for sale.Even (and especially) those that are not too favourable, if there are any. Be honest in your description and you will avoid surprises.
2. Multimedia elements (photos, videos, virtual tours, floor plans, etc.) and that allow to show the flat in a more visual way.

In short, to sell your flat fast, you will need no less than 20 professional photos; the floor plan; rigorous, truthful and seductive descriptions in several languages and ideally a virtual tour and/or a professional video. In addition, Royal Decree 235/2013 obliges to publish any flat for sale accompanied by its corresponding Energy Efficiency Certificate.

Of course, in addition to all this, we must have ALL - and all is a LOT - the necessary documentation for the sale of your flat: identified, verified and available.

Lower the selling price of your flat if the above is not enough

I said at the beginning of this post that doing everything right is a "necessary but not sufficient condition" to sell your flat fast. Rodrigo Rato, who spoke like a minister (and was even a minister), said: "It's the market, my friend".

Indeed, you may find yourself in the situation of having a rigorous valuation, having gone on the market at the valuation price, with impeccable material, on all the relevant portals and in an excellent position, and still not receiving enough contacts to precipitate a quick sale..

The reasons why your flat won't sell can be various and diverse and, although they are not the subject of this post, we can identify some of them:

• There is no demand in the area for a flat like yours.
• There is an oversupply of flats like yours.
• A juncture or event generates uncertainty among buyers.
• Yola Berrocal has bought your neighbour's flat.

In any case, in a scenario in which none of the aspects described above - price, channels and advertising materials - is reasonable and clearly improvable, my recommendation is to apply price reductions no less than 5% of the asking price every 30 days until demand drives and you receive no less than 5 leads per week for the first two weeks after the price drop; 3-4 in the next two weeks and no less than 2 leads per week thereafter. Only then will you know that you are getting enough leads to generate the visits you need to start receiving offers.

To sell your flat fast you must do everything right from the start, which is a necessary but not sufficient condition.

You can see that this is a strictly numerical question, which in marketing is called "sales funnel" and which refers to a question that sums up the whole content of this post: What should I do and how to guarantee enough contacts, visits and offers to sell my flat quickly?