Monapart on tour with Fotocasa Pro Academy Day 

José Luis Echeverría, Director of Monapart, has participated in three of the editions of Fotocasa Pro Academy Day in Malaga, Madrid and Barcelona successively, revealing the opportunities and challenges of a real estate market in full transformation.

If you work in the real estate sector, you will be used to constant changes and you will be well aware of how clients are becoming more and more informed, more demanding, competition is increasing and technology forces us to keep up to date day after day. In this context, professional training is essential to face all these challenges, and that is why the appointment with the Fotocasa Pro Academy Day is key for the real estate professional who does not want to be left behind. [And if between editions you don't want to stop training, be sure to read our specific section for real estate agents in the Gente Real magazine].

Our director José Luis Echeverría has gone on tour with Fotocasa and has participated in three of the editions travelling to Málaga, Madrid and Barcelona. Here we tell you all the details.

"Quality of service and customer satisfaction must be the priority".

What is (and why does it matter) the Fotocasa Pro Academy Day?

The Fotocasa Pro Academy Day is not "just another event". It is a highly curated (and well-curated) face-to-face event, combining lectures, workshops and networking to accelerate your learning curve - from marketing to technology - with a focus on results. The 2024 edition landed in Malaga and the 2025 calendar has continued to expand cities: a sign that the sector is demanding useful and applicable training.

Levers that move the needle (and that Echeverría pointed out)

• Customer experience well designed, before, during and after the operation.
  
• Strategy and perseverance: pipeline, monitoring and personal branding.
  
• Artificial intelligence in real estate as a real competitive advantage (automation, analysis and customisation).

Fotocasa Pro Academy Day - Malaga: customer service that builds loyalty (October 2024)

First stop and first evidence: more than 200 agents gathered with one basic question - how to differentiate oneself in a market with investment buying and international clients. The answer was not "more ads", but rather better after-sales service. The relationship does not end at the signature, it starts there. Designing a follow-up protocol that takes care of both buyer and seller is your defence against churn and your referral engine.

To be implemented tomorrow

• Create a 30-, 60- and 180-day after-sales checklist.
• Ask for feedback with 3 simple questions (clarity, confidence, recommendation).
• Measure your NPS (Net Promoter Score) and turn advocates into reusable success stories for your networks and website.

Fotocasa Pro Academy Day - Madrid: strategy + constant work (November 2024)

In Madrid, in front of more than 350 real estate professionals, the message was direct: without a method, there are no miracles. As an agent you need a roadmap (who you serve, what you propose, how they find you), a well-used CRM and routines for contact and reconnection. In a large and competitive market, luck is often confusing, discipline is not. To align team and results, Echeverría introduced the idea of incentive architecture: remuneration systems that reward not only timely closure, but also collaboration, quality of service and shared objectives. Business literature concurs: Poorly designed incentives lead to short-term behaviour; good ones increase sustainable performance.

Mini planning for your typical week

• MondayWorkflow and prioritisation (which opportunities deserve focus).
• Tuesday-Wednesday: targeted recruitment and visits.
• ThursdayLead follow-up and after-sales.
• Fridaycontents of personal best and purposeful networking.

Fotocasa Pro Academy Day - Barcelona: technology with a name and a surname (February 2025)

Closing of the tour in Barcelona, with more than 500 people and a central theme: Artificial Intelligence, yes, but centred on the person. What does AI bring you today? It automates tasks (documentation, initial responses), improves lead qualification, personalises messages and frees up hours for what cannot be delegated: trust.

The PropTech ecosystem is already showing use cases in sales and care; real estate portals and developers are experimenting with virtual agents and advanced analytics that optimise the customer journey.

Artificial Intelligence, yes, but with house rules.

• Define "for what": productivity (time) and quality of experience (better response).
• Establish a "prompts kit" for your agency and document good practices.
• Verify sensitive data and protect customer privacy.
• Read this article by Eduard Solé and improve your day-to-day life with the specific artificial intelligence for real estate agents, the #iaparaai.

Monapart, the thesis behind the tour: less smoke and mirrors, more method.

To find out more, here are some useful readings from our magazine: marketing that creates heat (not noise) and a customer experience that stretches the relationship over time.

What you can do today

1. Define your specialisation and update your bio/portals accordingly.
2. Draw your funnel (sources, ratios, times) and set daily/weekly targets.
3. Standardise the visit: script, materials, objections and follow-up within 24 hours.
4. Automate the repetitive and reserve your time for negotiation and service.
5. Create a calendar of useful contents that reinforce your brand: reputation and authority are worked on, not improvised.

Beyond technology: people, ethics and purpose

Echeverría's strong idea is simple and demanding: putting people at the centre. Treat each client as unique, value each property as something special and measure success not just by revenue, but by recommendations and long-term relationships. This humanistic approach does not compete with technology: it empowers it. Because the best CRM in the world is no substitute for honest conversation, but it does make it possible at scale.