Smeg

Founded in 1948 by Vittorio Bertazzoni, Smeg (Smalterie Metallurgiche Emiliane Guastalla) is still in the hands of the same Bertazzoni family and is still based in Guastalla. And from this small town to the rest of the world. Smegtacular.

"Oh!" It's the first thing you do when you see a fridge for the first time. Smeg of the line 1950s. That's the real power of good curves....

Most probably, this line is heir to the great revolution started by the famous American industrial designer Raymond Loewy with its refrigerator Coldspot (1934), the household appliance responsible for bringing the world of fashion from fashion into the home. Why? Because Loewy created something more than a refrigerator, a piece of modern design, a beautiful object in front of which to exclaim, "Oh!

The aesthetics of Smeg appliances and the worlds they recreate transcend their own functionality and turn them into elements of culture.

This has also been the company's philosophy throughout its 60-year history: to transfer the concept of household appliances to the study of forms by world-famous architects such as Renzo Piano, Newson...

And with them, form, colour, good materials, functionality, technology, they start "Ohs" everywhere and configure a new concept of domesticity. A domesticity full of curves and surprising colours such as pastel blue, lime green, orange, yellow, pink...

Even striped, themed or even Union Jack prints, applied to fridges, washing machines, dishwashers, glass-ceramic hobs and gas fireplaces.

Its best-selling product is the "Opera" range of worktops, such as the A1 model, which is already a design icon, and the FAB28 refrigerator and the like.

All of them should have a representative, as they have appeared countless times on the big and small screen (not to be confused with Smug from Wallace & Gromit...).