Amalia García, the soul of Amavento
Two decades building real estate confidence in Paracuellos de Jarama.
Amalia García, the soul of Amavento, has been building real estate trust in Paracuellos de Jarama for two decades. Discover how this professional has forged a legacy of integrity and closeness, and her new strategic alliance with Monapart for the future of Amavento.
Amalia García has not only built a real estate agency; she has forged a legacy of trust in Paracuellos de Jarama, Madrid. For two decades at the helm of AmaventoAmalia has demonstrated how passion and integrity can build a lasting business, setting her apart from large corporations. This profile explores the journey of a woman who, in defiance of the norms, has connected deeply with her community, transforming her business into a benchmark of professionalism and approachability in the local real estate sector.
Amavento: more than a name, a seal of integrity
"When I started, my husband told me that having a shop on the street was much more credible. And if someone needed to find me, they would know exactly where to go".
Amavento, more than a commercial name, has become synonymous with integrity and professionalism in Paracuellos. Although Amalia initially recognised the autonomy that working from a less conventional space would have given her, she valued from the beginning the visibility and direct connection with her community that a street-level office offered her. "It gives you another independence to be on your own, yes, but the place anchors you, makes you present".reflects on the balance between the two modalities.
"I started at the age of 50, out of nowhere."
A team tailored to your needs. The extension of a service philosophy
Amavento is an agency serving over 300 clients in a municipality of around 30,000 inhabitants. It has deliberately maintained a lean and efficient structure, with a team of two people managing the office and rental management. "I want my team to know how to do everything".Amalia explains, prioritising versatility and responsiveness to any eventuality. She, for her part, reserves for herself the crucial task of acquisition, the heart of her business, cultivating relationships and closing deals with the personal and direct style that distinguishes her. This small, cross-functional team approach is an increasingly valued model in today's real estate sector, where agility is key.
The challenge of talent attraction and management
Amalia recognises that nurturing a team is different to providing business for herself. Recruitment, crucial to the success of Amavento and any real estate agency, is a task she takes on personally. "Word of mouth has been crucial".he explains, "but now I need someone to go out and recruit". With a small team, time management and delegation of tasks are essential. This challenge is common in the industry, and word of mouth remains one of the most effective customer acquisition strategies in real estate, especially in local markets.
Navigating the competition with expertise and authenticity
Despite the notable increase in the number of estate agents in Paracuellos de Jarama over the years, Amalia feels secure and confident in her position. "I believe in the power of a job well done", says with the certainty that comes from two decades of impeccable service.
Its in-depth knowledge of the local market, forged through experience and dedication, gives it a significant advantage over its competitors, both well-known and newcomers to the municipality. This testimony highlights the importance of specialisation and local market knowledge as success factors in a competitive environment.
The future of Amavento: a new phase with Monapart
Amalia, 72 years old, with an exemplary career and an unquestionable passion for her project, faced a key decision: to expand and ensure the continuity of her legacy. "The idea of not having someone to help me to extend myself was always weighing on me", She acknowledges, but after the experience of seeing how competitors emerge from her own work, Amalia has found in Monapart much more than an ally: a strategic alliance where she can continue to shine and give new enthusiasm to the project.
"I have lost a lot of sales by working exclusively, but I have gained something more valuable: my word.
The alliance with Monapart represents for Amalia not only an opportunity to guarantee the continuity of Amavento, but also a space where she can continue to deploy her unique drive and professionalism. Here, her legacy is reinforced and enriched, combining her experience with the energy and the project of Monapart, the home of good real estate agents making good real estate.
