Magazine Apartment

Flat is a magazine that we love. And we love it very much because, in the words of its editor, it is dedicated to the interior space but above all to the people who live in it. With this declaration of intentions we feel very close to it, as fans of the genuine domesticity and everything related to it.

Flat is an idea of the photographer Nacho Alegre and the art director Omar Sosa. Omar is a founding member of the Albert Folch Studioso soon Albert Folch was involved, and also Marco VerlardiThe magazine's Milan-based associate editor in charge of the magazine's Milan office.

With a totally innovative approach and format, Apartamento shows interior spaces in a totally different way, very direct and personal, intimate and natural. An image that is far removed from the decorations and shop windows of traditional decoration magazines, saturated with advertising and limited to showing what is in and what is out.

In terms of format, the magazine takes its inspiration from the catalogues of Vitra and in the already closed Nest Magazineand moves away from the glossy paper to approach the matte finish. His photographs show us the houses as they would look on any given day, without retouching, allowing us to peek through the door of some houses to get a glimpse of the reality of other people as if you were there by surprise. 

In the words of Marco Velardi: "We don't show tidy interiors because they don't exist outside your mother's imagination". Along with other publications such as Butt, Purple, Here and There o Brutus MagazineWe could be talking about a new post-materialistic editorial style. Magazines in which the protagonist doesn't have to tidy up his house when the photographer shows up. We love it.