Home staging for selling or renting your home

There are two words that have been bandied about a lot in the real estate sector lately: home staging. 

At Monapart Alicante we offer this service, and if you want to know what these terms mean in English, and why and how home staging can help you to sell o rent your home, read on! 

What is the home staging?

The home staging is the preparation of a property for marketing in the real estate market, either for renting or buying and selling. Its objective is to obtain a positive change in the presentation of the property, in order to make it more attractive to potential buyers and tenants and thus increase the chances of selling or renting it in the shortest possible time and with the greatest benefit for the owner.

The literal translation of the English term is 'house staging'. It means making the most of a property for sale through visual optimisation. The home staging is not only about decorating, illuminating and distributing the space properly, but also about repairing defects in the property that may scare off potential buyers.A shutter that doesn't go up, broken glass, a dripping tap, outdated furniture, an unpleasant smell?

The home staging consists of showing the best side of a house so that the future inhabitant falls in love with it and feels that this house can be his or her home. 

When I have to explain what the home stagingI often resort to this simile: What would you do if you had a first date and it was at home? I would, of course, choose my best dress, take a nice relaxing bath to be clean and well perfumed, apply make-up to show off my best face and, of course, tidy up my house... Clean it well and thoroughly, tidy it up, remove all my junk, the photos of my little one and my ex and, of course, all the toys on the carpet. There is nothing less suggestive at a romantic dinner than being surrounded by personal objects and mementos from a past life that scream out: You are a stranger, you are not part of my life and you never will be!

Buy flowers, put some candles, play soft music and wait for the magic to happen... I'm all for it. And besides, all of this must seem spontaneous. As my grandmother used to say, there's always a pot for a flower, and I love flowers and really pretty pots.

This is ultimately the home staging: preparing a house for a first date that we have found on the internet. So it is ESSENTIAL to take good photos so that the most beautiful and interesting people contact us!

5 basic tips for the home staging:

ORDER 
Tidy spaces convey a sense of calm and peace, something we all look for when we get home. Here are a couple of useful links in this regard: how to get rid of everything that doesn't bring you happiness, by tidiness guru Marie Kondo y The 10 commandments of the tidiness gurusarticle published in AD Magazine.

CLEAR AND DEPERSONALISE
Clearing spaces so that light, good energy and people can circulate freely is very important to transmit good feelings and to make spaces seem bigger. Depersonalising environments will help us so that the future inhabitants do not feel like strangers and can imagine themselves living in that house, so we can start packing boxes and preparing for the move. The power of the mind is incredible and making the move predisposes us to sell. Check out this article by Monapart about how to prepare your home for the photo shoot. 

REPAIR DAMAGES
You must fix everything that does not work properly: blinds, taps, doors, windows... And also paint and repair damp. With all this effort you will reduce the buyer's ability to negotiate the price.

CLEAN
Cleanliness is essential to create a good impression. The house must be spotless, very clean, especially the kitchen and bathrooms. It must smell good! There is nothing worse on a visit to the property than to provoke unpleasant sensations in potential buyers.

FURNISHING AND HARMONISING SPACE
Neutral colours and modern décor help to reach more people, as they convey more positive feelings and increase the likelihood of success. This article on the home staging published in the magazine Mi Casa complements this statement.

And finally... A little bit of history of the home staging: 

The home staging was born and grew simultaneously in the United States, Canada and Australia from the 1970s onwards, supported by the large supply of real estate on the market. Today, half of all North American properties are subject to a real estate transaction. home staging before entering the buy-to-let market. It spread to the British property market in the early 1990s, and then to the Scandinavian, French, Belgian, Dutch and German markets throughout the 2000s. It was precisely at the end of the 2000s that the first companies specialised in the Spanish real estate market appeared, today grouped together in the Home Staging Spain Association.

I have dedicated myself professionally to the home staging for more than 10 years. First on my own, since La Observadora Home Stagingand now from Monapart Alicante. If you want to know more about the home staging we offer and how it can help you to sell your property sooner and better, ask me and I will be happy to assist you! If you want a free valuation of your property, without obligation, reasoned and without generating false expectations, request it for free here.

The home staging to sell or rent a property, consists of preparing it for its commercialization in the real estate market, with the aim that it shows its best face and thus get to sell or rent before and better. If you want to know more about this home staging service that we offer in Monapart Alicante, contact us!