Many companies create their strategy by putting the customer at the centre in order to achieve customer loyalty or, even better, to transform these customers into fans. Real estate professionals are not far behind and more and more are looking to improve their attention and services to exceed the expectations of owners, buyers or tenants. Our guest in this episode is José Luis Echeverria, CEO of Monapart, and he will talk to us about how his brand wants to make its customers fall in love with it through differentiation.

Many professionals enter the real estate sector by chance, although most decide to continue in it because of the great opportunities it offers them. This is the case of Libertad García, our guest in this episode and independent real estate agent at Monapart Inmobiliaria. She will tell us about her experience of entrepreneurship in the real estate sector, how she started out after leaving the hotel business because of the pandemic and how she lives her day-to-day life as a consultant nowadays.