Eduard Solé's handcrafted vision for the 21st century estate agent

In a Fotocasa interview with our COO Eduard Solé, we discover how passion, experience and a job well done are the keys to building happy homes and a more humane real estate sector.

At Monapart we are delighted when talk about us (who doesn't like it...) and they share our vision of a closer and more professional real estate world. Imagine the excitement and pride when it comes to our friends at Fotocasa, who on this occasion interviewed our director of operations Eduard Solé, who is responsible for everything running smoothly.

In this talk published in Fotocasa's blog, Eduard talked about how we help agents and small agencies to grow, but above all, to work with more passion for what they do.

We thought the headline was beautiful and sums up our feelings very well:

"An estate agent needs the ambition of a craftsman: to be skilled, hard-working and to love what he does".

An idea that we fully share at Monapart, because we believe that when an agent loves their job, strives to learn every day and puts all their love into what they do, the way people see estate agents changes completely and the service becomes something really special.

During the interview, Eduard explains how Monapart was born in Barcelona in 2010at a very difficult time for the sector, when many agencies had to close. Three people with a desire to change things, from worlds as different as publishing, communication and architecture, decided to do things differently. They realised that those looking for a home wanted something more than just a house: they were looking for spaces with soul and a close, sincere and trustworthy treatment.

Since then, Monapart has grown a lot, but always keeping that essence. Today we are a platform that supports more than 100 independent agents and agencies in 15 cities in Spain. Eduard shares how we have learned and evolved to offer the good professionals in the sector (at Monapart we call them the 1TP5GoodAgent) the tools and support they need to make their work easier and more rewarding.

Another point that stands out is the fundamental role of the Monapart marketing teamThe social media platform, tasked with helping agents give visibility to their work and showcase what makes them unique. Through social media and other communication channels, they can connect with more people and grow their business in an authentic and personal way.

Looking to the future, Eduard shares the desire of continue to grow without losing quality and values that define Monapart, expanding our presence throughout Spain and also collaborating with larger agencies that share our vision of a more human, efficient and passionate real estate sector.

We would like to thank Fotocasa for giving voice to our way of understanding the profession and for highlighting the words of Eduard Solé. His view of the estate agent as a modern craftsman - experienced, dedicated and with a deep love for his craft - reflects the spirit that drives Monapart every day.

Here you can read the full interview on Fotocasa's blog. to learn even more about the history of Monapart, and discover how we see the promising future of the real estate sector.