La Vanguardia knows it well: Monapart reinvents itself

Journalist Rosa Salvador has interviewed José Luis Echeverría, partner and CEO of Monapart, for La Vanguardia, where he shares some revealing facts.

The company had a turnover of 1.3 million last year, with 11 employees and 58 client agents. 

The real estate agency Monapart reinvents itself. The agency founded in 2010 by José Luis Echeverría, Olga Sala and Eduard Solé leaves behind its real estate agency and franchising project to focus on the B2B business and become a service provider for real estate agents. 

Now our customer is the real estate agent, and we focus on providing them with technology, services such as marketing and training to enhance their business.says Echeverría.

The firm, which had 11 franchised agencies before the implosion of the sector in 2020 with the confinement, has invested 250,000 euros in launching its new business model, which last year already had a turnover of 1.3 million euros, with 11 employees. 

Monapart has 58 agents as clients: it receives commissions from the sale of properties and pays them a percentage of between 70% and 100% of this income depending on their annual turnover. The agent no longer has a fixed cost in technology or marketing: we assume that, and for him it is already a variable.says Echeverría. Monapart focuses on independent agents, generally without an office, whose annual turnover exceeds €60,000. These are the majority of those operating in Spain, and we expect to exceed 1,000 in four years' time..