José Luis Echeverría speaks in El Inmobiliario Month by Month
The CEO of Monapart talks about the six needs that every agent must take into account.
1. Full digital competence: The number of agents who know how to use digital tools in a contemporary, efficient and effective way is insufficient due to factors such as insufficient training and resources. Digitalisation is advancing by leaps and bounds and, therefore, there is an urgent need to standardise the use of these tools that promote productivity: having a CRM, a data cloud that allows collaborative work, etc. It is necessary to understand technology as a positive working tool, a lever for transformation, not as a rival. The more the estate agent is trained in this field, the more productive their performance will be.
2. Ability and willingness to learn on a continuous basis: The agents must improve and learn every day and in the future about the internal (the profession) and the external (the market, the market, the regulations, the economic situation).
3. Soft skills relevant to their trade: Any trade that can be "paired" with technology - all of them - must anticipate new angles from which to provide value to the consumer. When technology provides the data, the added value lies in knowing what to do with it and how to interpret it. Faced with a real estate future in which technology will solve the data part and the "monkey work", those agents with the most complete skills profiles will be the most in demand.
4. High-value, trusted professional network: In a complex environment, professionals face more and more challenges - cultural, intergenerational, technological - that they cannot solve alone. This is why they must see themselves as a network of professionals who contribute value and solutions to each other and understand that they are only as good as their network. In conclusion, a community to rely on.
5. Offer a best-in-class service experience: Any agent who conceives of his services as a necessity is "dead". If between 30% and 40% of sales transactions occur - successfully! - between private individuals, it is obvious that real estate services are a desirable option rather than a necessity.
6. Be socially and environmentally responsible: No agent can turn their back on their contribution to improving society and the environment. Aligning activity with the SDGs will increasingly become a hygiene factor for real estate agents: they will not choose them because they can prove it, but they will stop doing it if they cannot. Once these factors are in place, we will be talking about the agent centric - customer centric business model that we believe in at Monapart. If we provide our agents with digital tools, training, marketing and their own brand, we will be helping them to boost their activity and, with it, to generate more leads (sales, notoriety in the sector, etc.). And, like everything else, the best result is the one that is shared. Therefore, it is essential to create this community in which they can support and learn from each other. All this, for yesterday.
