Normal Study
Its positioning could not be clearer and more emphatic, starting with the name itself. Normal Study. Iñigo Castro and Eli Pérez are two very normal designers and interior designers, but beware that this requires some nuance.
They came to Barcelona from Madrid attracted by the powerful aroma of design in the city and they did well. At least today they are happy, in their recently opened office in Passatge Escudellers, with a handful of projects behind them and a lot ahead of them, while they reveal to us in a half-voice that they will soon be inaugurating a premises on whose reform they have been working in recent months and with which they are very excited. "And that's as far as we can read", they tell us.
They both worked as creatives in advertising for a long time, but a year ago they wanted to take a professional leap, set up their own studio and complement their work in the advertising industry. graphic services and communication with the interior design. Normal, isn't it? So far, yes, but Iñigo and Eli decided to give the matter a twist, and with that they moved away from conventionalisms. Namely, those that have always associated hiring a decorator or interior designer with luxury. Well, that's over, now hiring a decorator can be normalThey want to make fresh and creative design available to all budgets, design with common sense, find accessible solutions to common problems, take care of their customers and all this at a price neither expensive nor cheap but... normal.
Making fresh and creative design affordable for all budgets, designing with common sense, finding accessible solutions to common problems, taking care of their clients and all this at a price that is neither expensive nor cheap, but... Normal
The core of his philosophy is in his first project, Take Away Ideasa pre-project idea to decorate a room in your home or office enclosed in a small box made of polystyrene that can be bought in furniture and decoration shops.
Sooner or later we all need more space, or to freshen up the living room, or to put an end to the clutter on the terrace, or to organise the room of the child on the way, or to find a place for all those books... You can go to a Chinese shop and take a wok to house and now you can also take the interior designer home with you while you shop for furniture. Ladies and gentlemen, we are talking about reasonable, flexible, casual, accessible design. We have never liked the word NORMAL so much.
