Family time with Paola Sells
Perhaps because it was Friday afternoon or because the modelling agency specialising in children from Paola Sells is called Sugar Kidsbut the house was full of cakes. Guillaume ate them while his sister, Lili, ate a chocolate dumpling with her fingers.
CHAOS MAGAZINE | 03.02.2010
The name of the agency is not just a coincidence. After many years working at La Agencia and with a second pregnancy in the making, Paola decided that it was too competitive a world to stay in. After a year of sadism, she wanted to return to the job market and thanks to her experience both professionally and as a mother, she thought it was time to found a modelling agency for children and less rigorous.
Thus was born Milk Agency created together with a friend, the same friend who years later would leave the project and make Paola reconsider her future. And that future is called Sugar Kids. Paola insists on a more humane treatment of children in her professional career, she does not insist on taking them to castings if the child has other more important things to do. Of course studies, but she takes into account that children have their own lives and that for them attending their best friend's birthday is much more important than attending a casting. This closeness to the children and their families is intentional and that is why he looks for children in the street or from friends and acquaintances and presents the work to them as something sporadic. This is reflected in the company itself.
Paola works from home partly because she already knows most of the families and partly because she is in love with the internet and its possibilities.
She declares herself addicted to various blogs and magazines that she consults on the net because she likes the immediacy that this provides, you know, she is a mother and there is little time!
It calls for more creativity in doing business and proposing meetings in pleasant places that help to motivate people.
She conveys this with a neat image and a friendly manner. She knows it's a job but she likes the personal side more and that is better achieved in a bakery than in a big office, is that where Sugar comes from?
... A typical Sunday morning? Being at home quietly all together, drawing, playing with Lego...
... Favourite place to go for a walk? El Borne.
... Lili's favourite reading? The perfect princess.
... Guillaume's favourite reading? Bedtime stories.
... Favourite music? The soundtrack of Pulp Fiction.
... Favourite restaurant? The Flash Flash.
... The best advice you've ever been given about children? Patience, lots of patience!
... What moment do you particularly remember? For both of them, childbirth, but both agree that there are many special moments that happen unexpectedly, such as when they are cycling and the children are talking about things quietly.
Photos :: ©Antonella Delussu
