15 years of Monapart: the rare, the beautiful and the improbable
In the spring of 2010 Monapart was born. The three guys in the photo founded a boutique real estate agency in Barcelona driven by an intuition as simple as it was daring: if we didn't like the existing real estate agencies... we would make a different one. So direct. That's how crazy.
The three lads in the photo, at the height of the real estate boom, founded a boutique agency in Barcelona specialising in #viviendasbonitas with the idea of making the process of selling or renting a happy experience. 15 years later (today), they have become a service platform which promotes almost a hundred real estate agents in 15 cities in Spain, our vision remains the same: to promote a different way of doing real estate.
During all this time the real estate sector has not stopped evolving and Monapart with it. Only one thing has not changed: our conviction that another way of doing real estate is possible. A vision in full colour, vibrant and exceptional, like the hummingbird in our logo.
“A real estate agency now? You're crazy. Come up with a plan B.”
«Your model is rare.»
We started with a website where we published a handful of beautiful #viviendasbonitas (many from friends!), presenting each one with professional photographs and its own text that explained them far beyond the tangibles (m2, orientation, zzzz). It seemed very surprising to us that real estate agencies usually neglect the emotional and more human side of a house change, so we were determined to fill the sector with poetry [press play and listen to our playlist Mortgages and Poetry].
We were told: “Your model is weird”; “Too human to be a business”; “Too beautiful to be profitable”; “Too emotional for this sector...”; "Your model is weird"; "Too human to be a business"; "Too beautiful to be profitable"; "Too emotional for this sector...".”. And yet, here we are, stronger than ever, and best of all, we have only just begun.
All this has been possible thanks to each agent, each client, each collaborator, and to all the people who share with us the dream of a more humane, livable and dignified real estate sector for everyone.
The hummingbird that reminds us that we are a rara avis
Monapart is a rara avis because we show that you can do business without losing the essence. Without boring. Without pretending or falling into cuteness. Without losing interest or losing freshness. We know that you can build a community of good agents (the #buenagente) where professionals grow, clients know and feel important, and where the #viviendasbonitas find their place.
In short, a “world apart”, a place where good agents make good real estate, and where a hummingbird reminds us every day that the rare, the beautiful and the “improbable” can change things.
Thank you for these 15 years of shared dreams, and here's to all those to come!
