The art of telling housing stories
On 9 June Inmoblog -reference blog in the real estate sector- published an interview by César Villasante with Olga Sala, a partner of Monapartwho talks about the immotional universe and the importance of intangible values in the construction of the narrative of all our cultures. housing. An extract from the text is transcribed below.
INMOBLOG | 09.06.2014 | CÉSAR VILLASANTE
[...] O.S.- En Monapart, we believe that the tangible parameters (surface area, number of rooms, orientation...) are a first search framework, but the intangible ones, everything that a certain space evokes, the emotions it generates, the future projection... Play a decisive and determining role, and that is why we have devoted all our attention to them since 2010.
The tangible parameters are a first search framework, but the intangible ones, everything that a certain space evokes, the emotions it generates, the projection into the future... Play a decisive and determining role.
In fact, this look "unmotional"is part of the DNA of our company and conditions everything we do, both internally and in customer orientation, the language and tone of all our materials, the selection of the content we share in the different online channels... [...].
[C.V.- Since empathy and psychology are so necessary in the profession of property consultant, why do you think that these issues are hardly used to initiate conversations and establish relationships?
O.S.- The sector's traditional focus on sales has been to the detriment of the agent-client relationship: they both want the same thing: to sell a house, but agent and client do so with very different emotions. The former only wants to close the deal, the latter is full of doubts, emotions...
Our focus is on the client, and we understand that as agents, know-how is presupposed, so excellence in service will be determined by our ability to empathise with the client and to be at the height of the vital decision that a change of home implies. [...]
César Villasante, author of Inmoblog, interviews Olga Sala, partner at Monapart, who talks about the world of real estate and the importance of intangible values in the construction of the narrative of all our homes.
