Monapart opens agency in Albacete

And it will be the first one with a street footing. Happiness is double.

Thanks to a clear example of serendipity (you know, what happens when you discover something when you were actually looking for something else), on 20 April last, the Monapart Albacetethe eleventh real estate agency in the Monapart network and the first one located at street level.

Early November. I was looking for accommodation in Madrid to spend the long weekend of the Constitution, one thing leads to another and I end up reading an article debunking some of the myths about the huge benefits of hosting on AirBNB. It catches my attention that the article is on a real estate website. After 12 years selling homes, this is not just another topic, it is my topic. I investigate the portal and discover Monapart, the estate agency network that is doing most to modernise the sector (and at the same time, to recover the lost prestige of this beautiful profession that consists of helping people to find the most suitable home for them in which they will laugh, cry, enjoy, dream, be moved... live! for the next few years or, perhaps, for the rest of their lives).

Monapart's approach captivated me, so much so that I decided to start a new professional stage and open an agency in Albacete. This is a project with ambitious challenges that I face full of energy and enthusiasm. And of course, at the beginning everything was questions...

Is there a need for a new real estate agency in Albacete?

Before deciding to do so, I carried out an in-depth study of the local market. I analysed data, studied the supply of real estate services, interviewed users of these services in the city... And I found out that the real estate sector in Albacete is in the hands of local players, without the presence of large companies in the sector, with a traditional and generalist working methodology. Clearly, a different agency is needed to spur the modernisation of the sector!

What differentiates Monapart Albacete from the current real estate agencies present in the city?

• It is a specialised agency in selling and renting beautiful homes. We are not talking about luxury properties, but properties with a different and special touch due to their distribution, their privileged location, their historic façade... Not all houses are the same, nor are their owners. Therefore, it is not possible to offer an identical service to all owners who wish to sell their property and expect them to be satisfied.
• It is a agency with few and well-served clients. He works with very few houses because it is necessary to spend time with each one to understand its essence. A house is much more than four walls and a roof. A house is an accumulation of emotions and life experiences that must be known and understood in order to know who it can continue to make happy. People should only buy a house when they fall in love with it. That is why, during the selling process, it is necessary to maintain a lot of contact with the owners, to involve them in the process and to create a very special relationship.
• The innovative way of marketing housing Monapart gives special prominence to the digital tools that are so present in our daily lives. With a web portal that is more like a real estate magazine, an exemplary mastery of social networks and its own style of communication, this agency is already a case study in prestigious business schools and training centres.

I got in touch with the Monapart management team and this allayed any fears I might have had. Great professionalism, vast training and extensive experience is what inspires those who are now my travelling companions in this project. The decision was made.

The challenge at Monapart Albacete is exciting: to gain the confidence of the owners of the most beautiful properties in Albacete who wish to sell or rent them.

It will be necessary to combat false beliefs such as the widely held belief that it is better to sell with many agencies rather than with one agency exclusively (read this Inmoblog article on the myth of working without exclusivity). It will be necessary to demonstrate the value of the real estate marketing strategies based on digital tools that are starting to set trends. And we will have to to develop the activity in a local economic context that is not yet on the path to economic recovery. as shown by these data published just a few days ago by the National Institute of Statistics (INE).

The graph of the number of transactions involving the sale and purchase of used housing in Albacete combines periods of increases with others of decreases that compensate for the former:

This trend is confirmed by the evolution of the price of the square metre in the province of Albacete which, according to data published by the real estate portal IdealistThe current situation has remained unchanged for more than 3 years without significant variations:

The capacity of these challenges to be stimulating is directly proportional to their difficulty... Monapart's track record of success, hard work and enthusiasm will be fundamental elements to carry forward its agency in Albacete. Will you join me monaparter albacetense?