On 30 June Íñigo Cobreces, the editor of SMEs and the self-employedI took advantage of the interview by César Villasante with Olga Sala -Monapart partner - published in Inmoblogto talk about our post-real estate approach. Below is an extract from the text. If you want to read the full article, click here here.
SMES AND THE SELF-EMPLOYED | 30.06.2014 | ÍÑIGO COBRECES
Reading this Inmoblog article I discovered the real estate agency Monapartor, as they define themselves, the postinmobiliaria. And I kept his concept of selling from emotionThis attempt to connect with the non-rational side of the brain.
This attempt to move away from something as hackneyed as a real estate agency dazzled me (as did the biography of Santiago Cirugeda), and I think it launches an important message for those professionals who want to differentiate themselves and meet real needs that some simply ignore. And if not see how they advertise the sale of flats through their #inmociones.
As Olga, from Monapart, says, there is always a story to tell (something I have been saying for a long time now). Listening to your clients and telling their story establishes a link with them that avoids the "commoditisation" of the real estate agency. Telling the story of the flat and the sellers allows you to get out of the price discourse with the client.
Who gives more?
Íñigo Cobreces, editor of Pymes y Autónomos, takes advantage of César Villasante's interview with Olga Sala -partner of Monapart- published in Inmoblog, to talk about our business approach in the real estate sector.
