{"id":868,"date":"2019-04-10T11:33:34","date_gmt":"2019-04-10T09:33:34","guid":{"rendered":"https:\/\/www.monapart.com\/magazine\/?p=868"},"modified":"2025-04-17T10:01:37","modified_gmt":"2025-04-17T08:01:37","slug":"selling-a-home-the-power-of-intangibles","status":"publish","type":"post","link":"https:\/\/www.monapart.com\/magazine\/en\/gente-real\/formacion-inmobiliaria\/vender-un-hogar-el-poder-de-los-intangibles","title":{"rendered":"Selling a home: the power of intangibles"},"content":{"rendered":"

Selling a home: the power of intangibles<\/h1>\n\n\n\n

We give you the keys to value the real intangibles of a property beyond the stories of each owner.<\/h2>\n\n\n
10 April 2019 by Monapart<\/a><\/div>\n\n\n\n

You go to a visit and your eyes go one way (\"nice room\"... \"so much light!\"... \"with this rococo carpeting, I can't believe it\"... \"I can't believe it! for sale<\/a> not in 3 years!\") and your ear on the other, when the owner tells you something like....<\/p>\n\n\n\n

\"I grew up in this house, you know? I had such a fight with my brother in this bedroom playing <\/em>Sinking the fleet. He had been sitting at his desk for I don't know how many hours, waiting for the series to begin. <\/em>Happy Days. In the kitchen I discovered Colacao and I still remember my mother ironing while she was watching <\/em>The right price. I remember my father when he tried to change the blind straps and how my mother made fun of him. I remember the cot and the coloured lights. Or when I would stay up at night to watch my father hide the presents under the tree in the living room. And I really thought it was Father Christmas... blessed innocence. And my brother when he woke me up because it was snowing...\".<\/em><\/p>\n\n\n\n

\"Selling<\/figure>\n\n\n\n

Be careful what you think or say, because that same owner already has a preconception about you that goes, more or less, this way:<\/p>\n\n\n\n

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  1. You are one more of the ruthless horde of estate agents in Spain<\/a>You're stalking for your share of the pie, and you won't accept any comments. What do you know about MY HOUSE...<\/li>\n\n\n\n
  2. Promises and more promises. Every estate agent thinks he or she is better than the last<\/a>. They harass you with calls, messages, emails and even smoke signals, if they could... But once they have your flat, there is silence and you have no idea how the sale process is going.\u00a0<\/li>\n\n\n\n
  3. And they want to charge me for doing that, when at the end of the day I can sell the flat on my own<\/a>What I could save in commission!<\/li>\n<\/ol>\n\n\n\n

    He is partly right. This sector earned its reputation during the bubble years and we are still paying the price for it today. The way to reverse this, as we have always advocated, is with a service based on excellence, honesty and a sense of humour.<\/a><\/p>\n\n\n\n

    Intangibles: added value for the future buyer<\/h5>\n\n\n\n

    The key to the successful sale of a property is based, in large part, on an elaborate balancing act between the ability to identify and project the daily life and needs in that house that is looking for new stories and the good attributes that it objectively has. For the owner it was the ideal home and their experience will be of great help, but will it be for the prospective new tenant?<\/p>\n\n\n\n

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    As a real estate agent you must study the area and take advantage of what it has to offer. It triggers needs and desires in the potential buyer that they may not be aware of.<\/p>\n<\/blockquote>\n\n\n\n

    What are the elements that objectively help to make that house the perfect new home for someone else? If we order them from the inside of the house itself to the outside:<\/p>\n\n\n\n