{"id":272,"date":"2011-08-04T00:00:00","date_gmt":"2011-08-03T22:00:00","guid":{"rendered":"https:\/\/www.monapart.com\/magazine\/?p=272"},"modified":"2025-03-25T11:16:00","modified_gmt":"2025-03-25T10:16:00","slug":"with-family-with-lluis-trillo","status":"publish","type":"post","link":"https:\/\/www.monapart.com\/magazine\/en\/hogar\/en-familia-con-lluis-trillo","title":{"rendered":"In the family with Llu\u00eds Trillo"},"content":{"rendered":"<h1 class=\"wp-block-heading\">In the family with Llu\u00eds Trillo<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Creativity, family and social commitment.<\/h2>\n\n\n<div class='post-info'>4 August 2011 by <a href='https:\/\/www.monapart.com\/magazine\/en\/autor\/monapart'>Monapart<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/the-love-comes.png\" alt=\"The Love Comes | Monapart\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Love arrives. Quite a declaration of intent. This is how Llu\u00eds Trillo, one of the three founders of The Love Comes, the non-profit organisation that three publicists decided to create when they realised that if they could swell the coffers of companies, they could also do so with a social purpose.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Drawing upon all their creativity and experience gained in major advertising agencies, they redefined solidarity\u2014as they themselves put it\u2014as \u00absomething cool, inspiring and profitable. We do this by using creativity and twenty-first-century aspirations, thereby stimulating a shared social commitment between businesses and civil society.\u00bb Above all, though, they believe in love, and when Lluis tells us about his latest projects or how his daughter Lola has served as his inspiration, his speech becomes moving, breathless and overwhelming. A good sign.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/en-familia-con-lluis-trillo_1.jpg?itok=FXpx7W8g\" alt=\"With family with Llu\u00eds Trillo | Monapart\" style=\"width:281px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Contrast the serenity of Lola who, from a very young age, has been involved in her father's projects, helping out in the <a href=\"http:\/\/www.primaverasound.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Primavera Sound<\/a> or instilling good habits at home that will serve as the foundational concept for their upcoming project \u00abBehave, when I grow up I want to be like you\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merche joined this duo some time ago and nods as Llu\u00eds explains to us that one of the first projects they launched was <strong><a href=\"https:\/\/www.facebook.com\/SuperNanas.org\" target=\"_blank\" rel=\"noreferrer noopener\">Supernanas<\/a><\/strong>, an idea that came to them when they saw in a documentary that modern English mothers were singing Britney Spears songs to their babies. Between being scandalised and horrified, they decided to put a stop to the matter before it crossed the Channel. For their first volume, they had the selfless collaboration of groups such as <strong>Delaf\u00e9 y Las Flores Azules<\/strong>, <strong>Sidonie<\/strong>, <strong>Miqui Puig<\/strong>,<strong> Standstill<\/strong>, <strong>Vetusta Morla<\/strong>, <strong>Amaral<\/strong>, <strong>Love of Lesbian<\/strong> o <strong>Mar\u00eda Villal\u00f3n<\/strong>, among others.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Powerpuff Girls Making-of\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/GeKCmKUBv6A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Llu\u00eds has nothing but words of gratitude and admiration for all of them, and recounts that few have children of their own, but all have nieces, nephews or young children around them, like Miqui Puig, whose niece and nephew ask him to play \u00abspinning\u00bb music, hence his super-lullaby. But they all remember the lullabies of their childhood and have shared that moment of utmost protection that parents give their children when they accompany them as sleep approaches. If music is the central focus of their projects, it is no coincidence. Llu\u00eds describes himself as a frustrated musician and says that is why he gave his foundation a band's name.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/supernanas.jpg\" alt=\"Supernanas | Monapart\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Yet beyond coincidences in sublimated desires, music is used as a meeting point for little ones to instil in them values that they can use in the future as tools to create a better society. Nervous but very proud, Llu\u00eds and his partners celebrated the launch of Supernanas' second album on 13 December with a concert at the Liceu where most of the groups performed the lullabies composed especially for this unique project.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/supernanas-concierto-liceu.jpg\" alt=\"Supernanas | Monapart\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\"><strong>A typical Sunday morning?<\/strong> <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Find a cultural event in the city and go with friends for breakfast on a terrace. Very urbanite.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\"><strong>Favourite place to go for a walk?<\/strong> <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Around the Gr\u00e0cia neighbourhood.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\"><strong>Favourite reading? <\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Forgotten or Unknown Princesses and Geronimo Stilton.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\"><strong>Favourite music?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Katy Perry, Lady Gaga, Delaf\u00e9, Blur, Love of Lesbian.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\"><strong>Favourite restaurant?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The Flower of Gr\u00e0cia.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\"><strong>Best advice you've ever been given about children?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">May I not miss a single moment.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\"><strong>Moment you particularly remember?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">When Merche and I got married, Lola played a very prominent role during the ceremony, and it is a very special memory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In every project, Llu\u00eds demonstrates how love, family and social commitment can merge to create a better future, inspiring both businesses and individuals to unite for causes that truly matter.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Love arrives. Quite a declaration of intent. This is how Llu\u00eds Trillo, one of the three founders of The Love Comes, the non-profit organisation that three publicists decided to create when they realised that if they could swell the coffers of companies, they could also do so with a social purpose.<\/p>","protected":false},"author":3,"featured_media":273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2844,2845],"tags":[2868],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hogar","category-mi-monapart","tag-arte"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/posts\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/comments?post=272"}],"version-history":[{"count":0,"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/posts\/272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/media\/273"}],"wp:attachment":[{"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/media?parent=272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/categories?post=272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/en\/wp-json\/wp\/v2\/tags?post=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}