{"id":20062,"date":"2026-01-13T13:27:42","date_gmt":"2026-01-13T12:27:42","guid":{"rendered":"https:\/\/www.monapart.com\/magazine\/?p=20062"},"modified":"2026-02-28T12:57:17","modified_gmt":"2026-02-28T11:57:17","slug":"rethinking-real-estate","status":"publish","type":"post","link":"https:\/\/www.monapart.com\/magazine\/en\/gente-real\/repensar-oficio-inmobiliario","title":{"rendered":"Rethinking the real estate profession"},"content":{"rendered":"

Rethinking the real estate profession<\/h1>\n\n\n\n

The market has changed and this has led us to rethink the profession and the way real estate agents work.<\/h2>\n\n\n
13 January 2026 by Jos\u00e9 Luis Echeverr\u00eda<\/a><\/div>\n\n\n\n

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For years, the work of the estate agent<\/a> has been explained with a fairly simple equation: recruit, publish, visit, negotiate and close. More or less ordered, more or less professionalised, but recognisable.<\/p>\n\n\n\n

Not because the actors have changed, but because the market<\/a> It has done so. And it does not seem to be cyclical. The shortage of supply is no longer a phase of the cycle. It is the new context.<\/p>\n\n\n\n

Today that equation is beginning to break down.<\/p>\n\n\n\n

And when the context really changes, so do the rules of the game.<\/p>\n\n\n\n

Shortages don't squeeze: they redefine<\/strong><\/h2>\n\n\n\n

When there is little product, everything becomes tense. Owners hesitate, buyers get frustrated, timescales lengthen and the pressure falls - as it almost always does - on the agent.<\/p>\n\n\n\n

But scarcity doesn't just complicate the job. It redefines it.<\/p>\n\n\n\n

In abundant markets, the value of the agent was closely tied to the ability to move product: more ads, more calls, more visits, more closes. In scarce markets, that model is quickly exhausted.<\/p>\n\n\n\n

Because when there is no housing:<\/p>\n\n\n\n