{"id":396,"date":"2011-10-17T00:00:00","date_gmt":"2011-10-16T22:00:00","guid":{"rendered":"https:\/\/www.monapart.com\/magazine\/?p=396"},"modified":"2025-08-05T11:54:26","modified_gmt":"2025-08-05T09:54:26","slug":"smeg","status":"publish","type":"post","link":"https:\/\/www.monapart.com\/magazine\/ca\/hogar\/smeg","title":{"rendered":"Smeg"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Smeg<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Fundada el 1948 per Vittorio Bertazzoni, Smeg (Smalterie Metallurgiche Emiliane Guastalla) segueix en mans de la mateixa fam\u00edlia Bertazzoni i conserva la seu a Guastalla. I des d?aquesta petita localitat a la resta del m\u00f3n. Smegtacular.<\/h2>\n\n\n<div class='post-info'>17 d&#039;octubre del 2011 per <a href='https:\/\/www.monapart.com\/magazine\/ca\/autor\/monapart'>Monapart<\/a><\/div>\n\n\n\n<p>\u201cOh!\u201d \u00c9s el primer que fas quan veus per primera vegada una nevera <strong><a href=\"http:\/\/www.smeg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smeg<\/a><\/strong> de la l\u00ednia <a href=\"http:\/\/www.smeg50style.com\/es\/smeg-50-style\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anys 50<\/a>. Aquest \u00e9s el veritable poder d&#039;unes bones corbes\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/frigorifero-smeg-anos_50.jpg?itok=XjW1JJMF\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<p>Molt probablement aquesta l\u00ednia \u00e9s hereva de la gran revoluci\u00f3 iniciada pel c\u00e8lebre dissenyador industrial americ\u00e0 <strong><a href=\"http:\/\/www.raymondloewy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raymond Loewy<\/a><\/strong> amb el seu frigor\u00edfic <strong>Coldspot<\/strong> (1934), l&#039;electrodom\u00e8stic culpable que el m\u00f3n de la tend\u00e8ncia permeabilitz\u00e9s de la moda a la llar. Per qu\u00e8? Perqu\u00e8 Loewy va crear alguna cosa m\u00e9s que un frigor\u00edfic, una pe\u00e7a de disseny modern, un objecte bell davant del qual exclamar \u201cOh!\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/raymond-loewy-coldspot.jpg?itok=GEwOV5WZ\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<p>L&#039;est\u00e8tica dels electrodom\u00e8stics Smeg i els mons que recrea transcendeixen la seva funcionalitat i els converteix en elements de cultura.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-tostadora-retro-anos_50.jpg?itok=wj0NDl6w\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<p>Aquesta \u00e9s tamb\u00e9 la filosofia de l&#039;empresa al llarg dels 60 anys d&#039;hist\u00f2ria: traspassar el concepte d&#039;electrodom\u00e8stics a l&#039;estudi de les formes per part d&#039;arquitectes de fama mundial, com ara Renzo Piano, Newson\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-renzo-piano.jpg?itok=wApyVq1g\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-newson.jpg?itok=gvPQrkmq\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<p>I amb ells, forma, color, bons materials, funcionalitat, tecnologia, arrenquen \u201cOhs\u201d per tot arreu i configuren un nou concepte de domesticitat. Una domesticitat plena de corbes i colors sorprenents com blau past\u00eds, verd llima, taronja, groc, rosa\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-lavaplatos-azul.jpg?itok=4YZKpIsH\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-lavadora-rosa.jpg?itok=ueYTgLmu\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<p>Fins i tot estampats a ratlles, tem\u00e0tics o fins i tot la Union Jack, aplicats a neveres, rentadores, rentavaixelles, vitrocer\u00e0miques i xemeneies de gas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-nevera-estilo-retro.jpg?itok=iX8U1iLZ\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-nevera-bandera-britanica.jpg?itok=IKuL_z_c\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<p>El seu producte m\u00e9s venut \u00e9s la gamma de taulells \u201cOpera\u201d, com el model A1, que ja \u00e9s tota una icona del disseny, i el frigor\u00edfic FAB28 i similars.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-opera-a1.jpg?itok=1VXMimQS\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/smeg-nevera-fab28.jpg?itok=6lLS2Nzz\" alt=\"Smeg | Monapart \" style=\"width:783px;height:auto\"\/><\/figure>\n\n\n\n<p>Tots ells haurien de tenir representant, ja que s\u00f3n incomptables les vegades que han aparegut a la petita i la gran pantalla (no et confonguis amb la Smug de Wallace &amp; Gromit\u2026)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/wallace_and_gromit-smug.jpg?itok=HjnjaSDY\" alt=\"Smeg | Monapart \"\/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Fundada el 1948 per Vittorio Bertazzoni, Smeg (Smalterie Metallurgiche Emiliane Guastalla) segueix en mans de la mateixa fam\u00edlia Bertazzoni i conserva la seu a Guastalla. I des d?aquesta petita localitat a la resta del m\u00f3n. Smegtacular.<\/p>","protected":false},"author":3,"featured_media":397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2844,2846],"tags":[2889],"class_list":["post-396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hogar","category-espacios-y-vida","tag-cocina"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/posts\/396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/comments?post=396"}],"version-history":[{"count":3,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/posts\/396\/revisions"}],"predecessor-version":[{"id":18667,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/posts\/396\/revisions\/18667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/media\/397"}],"wp:attachment":[{"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/media?parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/categories?post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/tags?post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}