{"id":206,"date":"2010-01-24T00:00:00","date_gmt":"2010-01-23T23:00:00","guid":{"rendered":"https:\/\/www.monapart.com\/magazine\/?p=206"},"modified":"2025-08-06T16:35:06","modified_gmt":"2025-08-06T14:35:06","slug":"birds-birds-birds-ingo-maurer-1992","status":"publish","type":"post","link":"https:\/\/www.monapart.com\/magazine\/ca\/hogar\/birds-birds-birds-ingo-maurer-1992","title":{"rendered":"Birds Birds Birds \u00b7 Ingo Maurer (1992)"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Birds Birds Birds \u00b7 Ingo Maurer (1992)<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La poesia de la llum entre art, tecnologia i creativitat<\/strong>.<\/h2>\n\n\n<div class='post-info'>24 de gener de 2010 per <a href='https:\/\/www.monapart.com\/magazine\/ca\/autor\/monapart'>Monapart<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.ingo-maurer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ingo Maurer<\/a><\/strong> ha reinventat la manera de mirar la llum. Per qu\u00e8? Doncs perqu\u00e8 fins ara ning\u00fa no havia associat la bombeta incandescent a la felicitat (b\u00e9, potser Edison s\u00ed). Els seus <strong>llums<\/strong>, m\u00e9s que il\u00b7luminar, expliquen hist\u00f2ries (no en va estudiar tipografia\u2026).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/ingo-maurer.jpg?itok=OhYBjsZ-\" alt=\"Ingo Maurer | Monapart \"\/><\/figure>\n\n\n\n<p>La llegenda explica que una tarda de ressaca va veure la llum (oh il\u00b7luminaci\u00f3!) en una pensi\u00f3 de Ven\u00e8cia. Veia doble, i estirat al llit, mirant el sostre, es va quedar enamorat de la bombeta nua. Li va semblar el m\u00e9s bonic del m\u00f3n: \u00abuna caixa de vidre per a una llampada de llum\u00bb. El seu primer llum, <strong>Bulb<\/strong>, creada el 1966 era precisament aix\u00f2, <strong>una bombeta gegant en homenatge a Edison<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/ingo-maurer-bulb-lamp.jpg\" alt=\"BIRDS | Monapart\"\/><\/figure>\n\n\n\n<p>Despr\u00e9s, va arribar la <strong>Lucellino<\/strong>, afegint <strong>ales d&#039;oca a la bombeta<\/strong>. Pura poesia que de seguida li va obrir les portes del MOMA de Nova York, i les del Victorian &amp; Albert Museum de Londres, el Dansk Design Centre de Copenhaguen, el Centre Georges Pompidou de Par\u00eds o el Suntory d&#039;Osaka, entre d&#039;altres temples del <strong>disseny contemporani<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/ingo-maurer-lucellino-table-lamp_1.jpeg\" alt=\"BIRDS | Monapart\"\/><\/figure>\n\n\n\n<p><strong>Birds Birds Birds<\/strong>, o la seva versi\u00f3 redu\u00efda, <strong>Birdie<\/strong>, b\u00e9 podria ser un poema de Brossa, un joc de nens que casa a la perfecci\u00f3 la m\u00e9s alta tecnologia amb l&#039;artesania en un proc\u00e9s creatiu i innovador constant. I quan diem creatiu i constant, ens referim al fet que ja a casa, la pots canviar i customitzar a gust, ja que el cablejat de filferro pot ser tor\u00e7at, doblegat o estirat fins que tingui la forma que m\u00e9s et plagui.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/ingo-maurer-birdie-lamp.jpg\" alt=\"BIRDS | Monapart\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/ingo-maurer-birdie-lamp-detalle.jpg\" alt=\"BIRDS | Monapart\"\/><\/figure>\n\n\n\n<p>I aquesta vegada es tracta d&#039;ales d&#039;oca, per\u00f2 Maurer \u00e9s pioner en la descontextualitzaci\u00f3 d&#039;objectes, ja que en els seus dissenys ha utilitzat des de <strong>ampolles de Campari<\/strong> fins i tot culleres, llaunes de sopa, plats trencats, papers d&#039;arr\u00f2s\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/ingo-maurer-campari-light.jpg\" alt=\"BIRDS | Monapart\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/ingo-maurer-canned-light.jpg\" alt=\"BIRDS | Monapart\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/ingo-maurer-zettel-lamp.jpg\" alt=\"BIRDS | Monapart\"\/><\/figure>\n\n\n\n<p>En els darrers anys encap\u00e7ala la <strong>revoluci\u00f3 LED<\/strong> (Light Electric Diode), una font de llum m\u00e9s neta i sostenible (per\u00f2 encara molt cara per al consum general) amb qu\u00e8 fabrica papers amb llum, mobles amb llum, i tot el que et puguis imaginar. Segur que <strong>Ingo Maurer<\/strong> ja ho ha provat. \u00abLa majoria dels <strong><a href=\"https:\/\/www.monapart.com\/magazine\/ca\/mnprt_news_article\/llums-fase-1960-1980\/\">dissenyadors de llums<\/a><\/strong> segueix produint el mateix tipus d?objecte malgrat que les fonts d?energia canvien\u00bb. Vaja, i quanta ra\u00f3, no?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/magazine.monapart.com\/sites\/default\/files\/mediabrowser\/ingo-maurer-led-bench.jpg\" alt=\"BIRDS | Monapart\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.monapart.com\/sites\/default\/files\/styles\/scale_960x960_\/public\/mediabrowser\/ingo-maurer-looksoflat-led-table-lamp.jpg?itok=d-tHClxT\" alt=\"Ingo Maurer Led Table Lamp | Monapart \"\/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ingo Maurer ha reinventat la manera de mirar la llum amb el seu disseny Birds Birds Birds. Per qu\u00e8? Doncs perqu\u00e8 fins ara ning\u00fa no havia associat la bombeta incandescent a la felicitat (b\u00e9, potser Edison s\u00ed). Els seus llums, m\u00e9s que il\u00b7luminar, expliquen hist\u00f2ries (no en va estudiar tipografia\u2026).<\/p>","protected":false},"author":3,"featured_media":207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2844,2846],"tags":[2881,2870,2871],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hogar","category-espacios-y-vida","tag-mobiliario","tag-diseno","tag-interiorismo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":1,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":18931,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/posts\/206\/revisions\/18931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/media\/207"}],"wp:attachment":[{"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monapart.com\/magazine\/ca\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}