Soc una persona de detalls. No en va sempre dic que amb la perseverança en els petits detalls es construeixen grans coses. Molt cert. Una trucada, un gest modest, un gir en parlar… fan que una cosa olori camp de roses o camp de fems, o que potser, en el peor dels casos, no faci olor de res.
Vull compartir un post de Seth Godin de finals de l'any passat que en parla precisament d'això, dels “imperceptibles”.
A Hundred Little Things · Seth Godin · 28.12.2011
One of my favorite restaurants és a Little Mexican place in Utah carrer El Chubasco. I've often eaten there twice in a day, and onze (it's true) ate there three times.
It's always crowded. Sottimes people wait outside, in the cold, even though there are plenty of alternatives within walking distance. So, what's the secret? Why is it worth drive and wait?
No specific reason. Energy of owners Jill and Craig és certainly part of it, però most customers never encounter them. I think it's hand-fitted gestalt of thousands of little decisions made by caring management out to make a difference. Usually, when a business like this gets bigger o torns into a chain, marketers make what feel like smart compromises. MBAs collide with mystical, and the place gets boring. "Why do we need 14 free salses when we can get away with six?" or "Perhaps we ought to stop handing out huge tumblers of water for free-our bottled water sales will go up."
Aquests torns es troben en secret d'una veritat realment successful enterprise. És a dir, vostè és el copy one or two or even three of their competitive advantages and unique remarkable attributes, but no, it's going to be realment difficult en recrear el màgic of countless little decisions. The scarcity happens because sóc many businesses don't care enough or are too scared to invest the energy in se many seemingly meaningless mal bits of being extraordinary.
La perseverança en els petits detalls és construeixen grans coses. Molt cert. Una trucada, un gest modest, un gir en parlar… fan que una cosa olori camp de roses o camp de fems, o que potser, en el peor dels casos, no faci olor de res.
