Having a quality real estate development only gets you halfway nowadays. Having a specific marketing and sales strategy is essential so that those looking for your homes find them, fall in love with them, and want to buy them before anyone else. Optimize your resources, distribute the tasks among specialists, and let Monapart take charge of this other half.
What do we do to maximise the profitability of your developments?
- A study of the area and the development of reports to help you to take the BEST LAND PURCHASE DECISION.
- PROFOUND ANALYSIS - both quantitative and qualitative - of the localised demand to help you define the OPTIMAL TYPOLOGICAL MIX for the development.
- Development of a DETAILED AND PRECISE DESIGN BRIEFING which allows the architectural team to design a proposal which is in line with the commercial objectives of the development.
- Development of a BRANDING PROPOSAL for the promotion to transmit your value proposition in an effective way, whilst also simultaneously strengthening the image of the developing company.
- The design and production of COMMUNICATION MATERIALS for the development, both online and offline: Texts, images, posters, dossiers, flyers, banners, microsite, virtual viewings etc.
- Development of a PRICING STRATEGY to achieve MAXIMUM PROFITABILITY.
- The selection of an optimal MIX OF MARKETING CHANNELS to generate the highest number of buyer contacts in the shortest time possible.
- Real time process of ANALYSIS AND REPORTING so that you know the sales status of the development at all times.
- The marketing is left to a RESPONSIBLE and INVOLVED COMMERCIAL TEAM who have more than enough knowledge of the market to meet the purchasing target that we have foreseen.
- A POST-SALES FOLLOW-UP to find out the level of satisfaction of the buyer-resident and to apply improvements to future developments.
- CONCLUSIONS and forensic analysis of the project as a whole to identify inefficiencies, errors, and options for improvement in the future.
Commitment to quality and compliance
- A partner of the company will be appointed to be in charge of the marketing of the development for maximum control, coordination and direct supervision over all actions taken.
- Specific training will be given to the commercial team so that they have the required level of knowledge of the development and can offer a maximum quality of service.
- A continuous reporting plan will be agreed. To this end, Monapart will carry out the quantitative (metrics) and qualitative (detailed report of viewings) control of the “sales funnel”: contacts > viewings > 2a viewings > reservations.
- From Monapart, information about all the campaigns, as well as digital and "physical" actions carried out will be sent punctually to the person assigned by the developer to monitor the deployment of the advertising/communication strategy.
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