Monapart sneaks into Geinsson's life through a mailing campaign specifically designed to Monaparters like him. It is not easy to convey a philosophy of working on a 21x10 cm flyer printed on both sides. That piece of paper connects you with an anonymous, so he/she will stop being so.

And the flyer is distributed, the anonymous reads it, feels identified, calls you and everything flows onwards. He is not an anonymous anymore, his name is Geinsson.